RAISE THE BAR AND LEAP OVER IT.

Protecting Your Personal Brand

No matter where you are on the career ladder, you have a personal brand that helps determine your destiny. While it may sound like just another word for character, your brand also encompasses your competence, contributions, results and respectability.

3 Key Questions

  1. Without walking on eggshells, do you show due concern for your impact on others?
  2. Do you exceed expectations, both by the quality of your work and the innovation you bring to it?
  3. Do you carry yourself—personally and professionally—in a way that invites confidence?

As you can imagine, these questions aren’t meant to be exhaustive. On the contrary, protecting and enhancing your personal brand is a multifaceted, lifelong assignment. By taking it seriously, you will be rewarded with a life well lived in service to others.

Your challenge for the week: Do one thing extra to make your brand more valuable.