Whether you work on your own, as I do, or you’re surrounded by staff and co-workers, much of your career satisfaction—and thus, your life satisfaction—will be determined by your business relationships.
Which is why we desperately need to pluck “networking” out of its traditional realm of the superficial and the artificial. For example, Harvard Business Review recently advised, “At social events, don’t just spend time with your friends and colleagues. Seek out the people who don’t fit in (hint: they look alone and uncomfortable) and strike up a conversation.”
(I tried this once on the playground in fourth grade—invited a third-grader who looked like she needed a friend to ride the teeter-totter. Two minutes later, while I was dangling at the top, she became distracted and darted away. Bam! Slammed me to the ground and knocked the wind right out of me. Suddenly I knew why she had so few friends!)
So how do you ensure your networking is authentic, enjoyable and worthwhile? Here are three filters you can use to evaluate organizations, events and interpersonal relationships:
1. Absence of inner conflict. Do you truly feel drawn to this person/opportunity, or do you merely think you should? As my brother John once said, “I decided I could do what was important—or what looked important.”
2. Trust, regard and mutual respect. When your networking passes these three tests, chances are it won’t feel like “networking.” Networking is elevator music. Connecting with those you like and respect is rhythm and blues.
3. Mutual benefit. One of my former co-workers, a rising star in the speaking world, was telling me about his modest friendship with a company president, a prominent figure in the community. My former workmate shared how he made sure he always had something to offer in return—a book, a quote, anything of genuine value. What a wise approach to any relationship, business or personal.
Finally—and I’m saying this as much to myself as to you—be careful about spreading yourself too thin. Go for depth over breadth, even when it means saying no. As Robert James Waller observed in his essay The Turning of Fifty, “You have fewer people at your funeral, but you get more reading time.”








Network with Gina